These print advertisements were created with input from the Hawk Clothing Creative Director & Brand Manager. The brand direction before this campaign was looked at as “too kiddy” by Quiksilver (they had recently acquired the Hawk Clothing brand), so we all wanted this campaign to have way more of an edge to it. The campaign was a success and the brand was eventually purchased by the Kohls department store chain were they still continue to use some of these elements in their marketing & advertising.